No rigid scopes. No disappearing acts. Just sharp thinking, thoughtful design & honest collaboration right from the beginning.

‍Too often, design is an afterthought, brought in late and expected to polish decisions it never helped shape. But great design isn’t a finishing touch. It’s how people see your product, trust your brand, and believe in what you’re building. That’s why we started How Does It Matter. We work like an extension of your team, joining early, asking better questions, and shaping the brand alongside the build. We’ve partnered with 50+ founders across sectors and stages, keeping things flexible, collaborative, and focused on what matters. Because when you're building something real, design shouldn't just look good, it should make sense. And that’s How Does It Matter.