it's the How
that matters
we are
A boutique design consulting firm for founders building things that matter.
We help you create meaningful impact through intentional design, from day zero.
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Founders Consulted
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Sectors Impacted
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Brands Launched
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Teams Built
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Years in Business
how we matter
Brand Identity
Your brand isn’t just a logo or a colour palette. We build identities that reflect who you are with the right visuals, voice, and messaging.
Brand Strategy
We map your brand from the ground up by defining your story, the audience, and how it all comes to life across every touchpoint.
Investor Decks
Pitching soon? We craft decks that make your vision clear and your numbers count. No filler, just clarity
Website Design
We build websites that don’t just look good but are designed to be intuitive, effective, and built around what your audience needs.
Product Design
From idea to MVP, we design products with speed, structure, and scale in mind. It’s not just what you launch, it’s how you build.
Systems Design
We set up systems that simplify the messy stuff, with workflows and tools that let you publish, update, and run your brand effortlessly.
Consulting & Mentorship
Sometimes you need more than design. We help you make smart calls, move with confidence, and grow with clarity.
Upskill In-house Teams
We bring your team along for the ride, sharing tools, methods, and mindsets that stay with you long after we’re gone.
where we mattered
Systems Design | Team Up-skilling | Product Design
Mosaic Wellness: Scaling Design Teams and Systems
Branding | Website | Investor deck
Building Credibility for Audria: A Wearable AI Revolution in the Making
opinions that matter
Xitij Kothi
Co-Founder, Vidyut
"Vidyut has benefited significantly from Sushant and team. Since joining, they've contributed to Product Development, Dashboard Creation, User Research, Brand Revamp, and Marketing Strategy. At one point, they suggested to cut down their fees as the work reduced, this showed their intent in growing with us and not just doing it for the money."
Aditi Srivastava
Co-Founder, The Arc
“Working with How Does It Matter has been a rewarding process for us. The design team understood the challenges of an early-stage company and supported us in ways most traditional agencies don’t.”
Pranay Jain
Founder, Audria Tech
"I have always had bad experiences with outsourcing work, but HDIM is different. During sales everyone says they will work like an internal team, etc. But HDIM actually did that. It feels like I have a superstar top of the league designer in my team. They proved that they are nothing like an agency when they themselves suggested and made improvements on the website to make it better even when it was finished and approved from my side."
Piyush Saxena
Founder, The Right Way
"Working with HDIM design was exceptional! Led by Sushant, with great support from Aadi (Design) and Aparajita (Content), the team felt more like an in-house partner than an external agency. As they shaped our story, pitch deck, and website for Rightway, they were collaborative, invested, and always open to feedback.They listened, understood, designed—and patiently iterated—until I was fully satisfied. The outcome was not just visually strong, but aligned with our vision.A fantastic team. Highly recommended."
