The Client

Keenai Wealth came to us with decades of global financial expertise and a clear ambition of providing exclusive access to private and public markets for a new generation of individuals across the globe.

‍

‍

The Problem

Build a global wealth management platform from scratch while translating the white-glove experience of private banking. The challenge lay in creating a humane product that was simple, conversion-focused and cohesive in an already saturated market.

‍

The Audience

Keenai caters to HNWIs and UHNIs who value personalization, discretion, and clarity. They expect every interaction—digital or human—to reflect the elegance and precision of bespoke financial services. One miss and it could cost the brand its trust.

‍

The Process

Our process began with defining the problem and conducting primary and secondary research to understand user expectations and market standards. We then moved through a structured workflow:
Research → Review → Ideation → Information Architecture → Wireframing → Prototyping → Testing → Design Iterations.

Our shared philosophy centered on simplicity and function over form—ensuring everything added to the product served a purpose. Once the structure was set, we focused on attention to detail in brand expression, UI, and visual design, bringing polish and depth to the experience.

‍

The Impact

The project rethought Keenai Wealth’s MVP from a new purpose-driven philosophy of simplicity—complete with a clear brand direction, defined design system, and functional prototypes ready for iteration.

The collaboration also fostered deep learning across teams, merging financial expertise with design thinking. It shaped a product approach rooted in clarity, debate, and craftsmanship, setting a high bar for any future evolution of Keenai Wealth.

‍