About TRMG

TRMG is one of India’s leading investment banks, advising unicorns, mid-market businesses, and institutional investors in private markets. Known for its founder-first approach, TRMG has worked with unicorns like Swiggy, OYO, Zetwerk, CarDekho, and ixigo, helping them raise growth capital, pursue M&A, and unlock liquidity.

The Brief

Redesign TRMG’s website to reflect a modern, credible digital presence — while weaving in subtle Indian cultural cues. The site needed to be scalable, responsive, SEO-friendly, and accessible to a wide range of users — from multinational corporations to family-run businesses.

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The Challenges

• Dated design and poor SEO
  
  
• Lack of cultural or regional identity
  
  
• Built on SquareSpace, with limited flexibility
  
  
• Lacked storytelling for credibility and connection
  
  

The Solution

Core Strategy

• Blend modern design with Indian architectural and typographic influences
  
  
• Use Webflow for responsive development and Figma for prototyping
  
  
• Focus on narrative-driven, SEO-optimized content
  
  

Tools Used

• Design: Figma
  
  
• Development: Webflow
  
  

Collaboration: Slack, Zoom

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Key Features

Cultural Nuance

• Typography inspired by Devanagari
  
  
• Corporate blue paired with warm, earthy Indian tones
  
  

Responsive Design

• Mobile-first grids
  
  
• Modular storytelling sections
  
  

Story Highlights

• Interactive timeline: “Journey of Indian Unicorns”
  
  
• Testimonials across regional geographies
  
  

Results

Qualitative

• Improved brand perception as globally credible with Indian roots
  
  
• Improved user engagement; for example, 40% increase in average session duration
  
  

Quantitative

• 60% faster load times
  
  
• 30% boost in organic traffic

Looking Ahead

• Plan to integrate AI chatbots for client queries
  
  
• Multi-language support for regional outreach

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